At GTI Digital, we guide you through every step to ensure your digital marketing strategy succeeds. Before engaging with bloggers or influencers, we collaborate with you to:

• Identify key areas and subjects of interest for your business.
• Determine the communication style and brand image that best represents you.
• Select the most relevant channels (Instagram, YouTube, website, etc.).
• Define demographic details of communities aligned with your brand.

Once this initial assessment is complete, we proceed to identify potential partners who are ideal as brand ambassadors or regular collaborators. Our influencer research combines manual and automated methods to track social profiles and websites. This approach helps us gauge reach, online reputation, posting frequency, and engagement levels of potential contributors.

We also assess the SEO authority of their blogs or websites and analyze the tone of their communications. Additionally, we investigate past collaborations with other brands and determine the optimal approach for contacting them.